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Product Marketing Lead

  • Brooklyn, New York, United States

Job description

Who we are

We are Kisi, a physical security technology company that accelerates a world where the right people can share physical resources at any time. Founded in 2012, Kisi operates from a headquarter in Brooklyn (USA), an office in Stockholm (Sweden), and a remote team across the globe.

What we do

We bring simple and secure physical security to people and organizations anywhere. Our award-winning hardware and compliance-certified software form the core of our physical security platform that helps businesses around the world connect and control their spaces through the cloud. With our seamless access experience and real-time data and analytics we help make spaces available to the right people at any time. But don’t just take our word for it: explore our award-winning Reader Pro, which recently won the coveted GOOD DESIGN award as well as the prestigious iF Design Award. Curious about how Kisi works? Check out this short product demo.

How and why we do it

At Kisi, you will have the freedom to do your work in the way you work best. There’s a flat hierarchy (work alongside our co-founders Carl, Max, and Bernie!), a strong sense of ownership, and the freedom to get creative. We also try to limit meetings as much as possible so that you can have dedicated focus time. Our mission is clear: ensure ease of facility access and remote space management, providing access systems to create a secure future where spaces are connected and accessible without boundaries.

Your role

As Product Marketing Lead at Kisi, you will own how we position, communicate, and market our products. You will lead the overall product launch strategy, and drive new product launches from end-to-end while maintaining the go-to-market approach for our existing product portfolio. You will lead a function of subject matter experts that deeply embed themselves in the product team, and become intimate with our customers, partners, and other key players in the industry. You will enable the sales team to bring the product to life for customers and to be value-centric in their approach. Your success will be measured on revenue and adoption metrics tied back to products. This will be a hybrid role based in our New York office.

Your responsibilities

✨ Develop industry-leading positioning and messaging for Kisi’s products and platform

📑 Maintain the core messaging framework and enable the business for consistent go-to-market communications

🏅 Build trust, retain clients, and motivate partners by delivering social proof and enablement resources including case studies and customer stories

🚀Develop and execute product launch strategies to reach our target audience and generate demand

🤝Partner closely with the product team to influence and communicate the roadmap
🧠 Become the go-to resource for industry, product, and competitive knowledge on the marketing team

📈 Increase conversions of prospects by improving the messaging, audience, and persona relevance across channels

🥾Plan and execute verticalized and segmented customer journeys
✍️ Own the process for generating, moderating, and leveraging public reviews
🏋️ Build and lead a team of highly effective product marketers

Job requirements

Your qualifications

  • 3-5 years experience in SaaS or IT product-focused technical marketing, product marketing, or product owner or equivalent

  • Experience successfully launching and positioning products to an IT or B2B audience

  • Demonstrated ability to lead a product marketing function and manage multiple product lines

  • Strong storytelling skills with a knack for distilling complex topics into concise communications

  • Exceptional presentation skills and ability to adapt communication styles based on the audience

  • Demonstrated interest in the technical aspects of products and getting under the hood

  • Best-in-class analytical and project management skills

  • Proven methods for producing goal-oriented roadmaps and campaigns to produce business impact

What you can expect

  • Impact. It’s all about making a positive impact on people’s everyday lives. At Kisi, you are expected to make meaningful contributions to shape the future of physical security.

  • Excellence. We strive for excellence and best-in-class experiences in everything we do. We are innovative and obsessed with the details that matter.

  • Culture. Our culture is not a written manifest, but the result of all of us. We place great emphasis on building a company that is open, welcoming, challenging, and fun.

  • Ownership. We don’t believe in micro-management, but we do believe in setting and getting goals. At Kisi, you will own goals, and have freedom under responsibility.

  • Diversity. We are American, Argentinian, Brazilian, Danish, English, Ethiopian, German, Indian, Nigerian, Swedish, and more.

Learn more about who we are, and our Values.

Your benefits

  • Team offsites. The Kisi Krew meets up from time to time in person in new exciting locations.

  • Equipment. You will be set up with all the necessary equipment needed to do your job to the best of your ability.

  • Vacation days. Sweden: minimum 25 days PTO. USA and Remote: minimum 20 days PTO.

  • Healthcare and pension. USA: health coverage, 401k. Sweden: health coverage, life insurance, pension plan. Remote: build your own package.

  • Grow with us. We are here to support you in your growth whether you want to become a manager, learn a new skill, or move into a new role.

  • Referral program. You will get $2.500 for each successful hire we make from your referrals.

What’s not to like? Send in your application, free up your calendar, and let's talk!

Your process with us

Application > CV screening > Intro call > Hiring Manager call > Recruitment challenge > Technical Interview > Culture Interview > Offer

After successful interviews and the job offer is signed, we will conduct a background check.